Exclusive products in the middle east
|
- As mentioned in the Economical Impacts section, the fast food franchises quickly realized they would have too personalize their products in order to succeed in the Middle East.
- This was highlighted by McDonalds uptake in revenue from the Middle East, where their revenue has increased to 6.48 billion U.S. Dollars following the release of their more personalized products. - This was implemented my McDonalds early into their exploration of the Middle East, with the introduction of the McTurco in Turkey, and the McArabia within the Middle East. - Click on the Video to find out more about both the McTurco and the McArabia! |
The kfc campaign
![Picture](/uploads/6/8/1/3/68132953/8990767.jpg?216)
- KFC have further embraced the Middle Eastern market and it's niche nature through their personalized advertising campaigns, being the first franchise to have Middle Eastern dressed people in an advertising campaign.
- Above is an example of a KFC family advertising campaign in the Middle East, with the idea of portraying KFC as a meal all families can enjoy, regardless of ethnicity.
- It invites the unaware Middle Eastern families to try the new fast food, and experience a sample of Western lifestyle.
- They then slowly began to bring a variety of personalized meals to the Middle East, highlighted by the menu shown to the left.
- Above is an example of a KFC family advertising campaign in the Middle East, with the idea of portraying KFC as a meal all families can enjoy, regardless of ethnicity.
- It invites the unaware Middle Eastern families to try the new fast food, and experience a sample of Western lifestyle.
- They then slowly began to bring a variety of personalized meals to the Middle East, highlighted by the menu shown to the left.