FAst Food in the middle east
Introduction
- The Middle East is rapidly emerging as a major new frontier for foreign, fast food restaurant chains targeting its thriving populations, recovering economies, modern infrastructure and low corporate tax rates.
- Fast food franchises from the U.S. have made first forays into the booming region over the past decade, with more set to come.
- While the list of global chains already present in the market is extensive, many franchises still see an opportunity as consumers become more health-conscious, sophisticated and want more variety.
- The first American fast food restaurant in the Middle East was a KFC franchise in Bahrain, first opened in 1973.
- The slideshow below shows examples of American fast food franchises that have been introduced into the Middle East;
- Fast food franchises from the U.S. have made first forays into the booming region over the past decade, with more set to come.
- While the list of global chains already present in the market is extensive, many franchises still see an opportunity as consumers become more health-conscious, sophisticated and want more variety.
- The first American fast food restaurant in the Middle East was a KFC franchise in Bahrain, first opened in 1973.
- The slideshow below shows examples of American fast food franchises that have been introduced into the Middle East;